The project is an exclusive and prestigious project in the heart of the city. In addition to 58 offices, 4 cafes and 17 stores will serve in the project, which includes 257 residences. The interior design of this project, signed by Emre Arolat, belongs to Marcel Wanders. The investment value of the project was announced as 500 million Swiss Francs.

The project, which was established on the land of the Old Liquor Factory in Mecidiyeköy, consists of offices, residences, shopping malls, hotel and culture and art areas. When the project, which rose at a very central point in Mecidiyeköy, went on sale, the unit price per square meter started from 5 thousand 900 dollars. Now, this figure starts at $6,600. The project is one of the symbol projects of Istanbul, as well as having a high premium return.